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Don't ask. Infer.
1 min read

Don't ask. Infer.

If you ask potential customers what they want, nine out of ten times they are going to give you an answer that makes no sense.

Asking customers what they want and using that data to do popularity ranking is one of the worst mistakes you can make.

Don’t ask them what they want, ask what they want to get done. Ask them what they would like to achieve. Ask what they would want to feel like. And when they start answering, listen.

The keyword here is inference. Listen to what they are saying, and infer what would help them achieve what they want. The next step would be to validate whether they would be willing to pay for it.

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