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Why Business Showers are a No
2 min read

Why Business Showers are a No

Why Business Showers are a No

I have rather mixed feelings about this "Business shower" thing everyone keeps sharing posts about, and quoting Elon Musk on.

I am highly suspicious that he ever said it though. In a recently clubhouse session he said the following.


There is this incident that Shekhar Kirani narrates, where they were evaluating a company for investment and there was some concerns as to whether there was really an opportunity gap big enough for a venture funded company to make a play. While the team was solid, and the fund would have easily made an exit, Shekhar's concern was as to whether funding the company would send the wrong signal to the founders where they chase the wrong market (with speed of capital now) rather than exploring the opportunity that is right for them. The most expensive cost would be the time and energy of the founders - ESPECIALLY of a team that's brilliant.

That's the incident that comes to mind when there is so much talk about business showers. If a business gets pity traction early on from friends and family, it isn't just a false positive (that can be very hard to isolate), but it also skews all the metrics that a business needs early on to actually achieve product market fit (or pivot).

You might be inadvertently causing harm by sending off a founder on a wild goose chase for a market that doesn't exist.

Listen to the market. Build something it will pay for.

In my opinion, anyone who stands in the way of the conversation between the entrepreneur and the market creating noise, is not a friend.


Several entrepreneurs make the same mistake when they do things like launch their product on Product Hunt and then go around asking people to upvote them - whether they think the person is a potential customer or not, and if the solution actually solves any problem for them.

What you end up with is 1000+ upvotes, and a really really noisy funnel that leaks like a submarine blown up by a torpedo and just extremely hard to  identify who your real customers are, and to fine tune the solution for them. Stop doing that to yourself, trying to make it into a popularity contest. The best launches I've seen have moderate upvotes, but high quality leads that help them refine the product. Please ditch that vanity.

To be an entrepreneur, the first thing we need to stop fooling, is ourselves.

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