A person with a new idea is a crank until the idea succeeds.
↳ the first to realize something has changed will be called a crank.
↳ the first to have a conviction on the change that has occurred and change their habits and behavior will be called weird. They mark the beginning of the counterculture.
↳ the first who makes the change into a trend and makes it mainstream will be called a pioneer.
Crashing on other people's couches was a very hippie thing. Then it became a counterculture thing to do, and avoid hotels (aka couchsurfing). Then came Airbnb where it became mainstream.
If you study what is rebellious, evolving into counterculture today, you'll spot what will be mainstream tomorrow.
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